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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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562
Consumer behaviour
355
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Brand image
341
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341
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Ind, Nicholas
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Burghausen, Mario
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Leone, Robert P.
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Melewar, T. C.
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Phau, Ian
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Podnar, Klement
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Urde, Mats
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,268
Journal of retailing and consumer services
1,984
NBER working paper series
1,439
Discussion paper series / IZA
1,219
Working paper / National Bureau of Economic Research, Inc.
1,172
NBER Working Paper
1,113
IZA Discussion Paper
828
International journal of consumer studies
798
International journal of hospitality management
768
Psychology & marketing
727
SpringerLink / Bücher
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
505
European Journal of Marketing
453
Journal of marketing research : JMR
431
Asia Pacific journal of marketing and logistics
428
European journal of marketing : EJM
425
IZA Discussion Papers
412
Journal of Consumer Marketing
412
Tourism management : research, policies, practice
407
Journal of travel and tourism marketing
406
Management science : journal of the Institute for Operations Research and the Management Sciences
381
Journal of marketing management : MM
380
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
Journal of Product & Brand Management
357
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of marketing communications
341
Working paper
341
Journal of retailing
338
Journal of international consumer marketing
334
CESifo working papers
326
Journal of the Academy of Marketing Science
324
Young consumers : insight and ideas for responsible marketers
322
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
318
Cogent business & management
315
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
701
USB Cologne (EcoSocSci)
1
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1
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
2
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
3
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
4
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
5
Brand
name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
6
Examining the drivers and
brand
performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
7
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
8
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
9
A comprehensive framework of
brand
name classification
Arora, Sunny
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
Saved in:
10
Brand
anthropomorphism : conceptualization, measurement and impact on
brand
personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
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