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The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju; Casidy, Riza; Yoon, Alyssa; Yoon, So-Hyang - In: The journal of brand management : an international journal 23 (2016) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
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Hedonic shopping value and impulse buying behavior in transitional economies : a symbiosis in the Mainland China marketplace
Yu, Chunling; Bastin, Mike - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10008758992
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Are shocks to brands permanent or transient?
Yeung, Matthew C. H.; Ramasamy, Bala - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 758-771
Persistent link: https://www.econbiz.de/10009621242
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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Shi, Tiebing; Yu, Han; Lim, Chi Lo - In: The journal of brand management : an international journal 28 (2021) 6, pp. 596-608
Persistent link: https://www.econbiz.de/10012792875
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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Towards modeling the retailer as a brand : a social construction of the grocery store from the customer standpoint
El-Amir, Ayman; Burt, Steve - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 429-445
Persistent link: https://www.econbiz.de/10003980564