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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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355
Brand management
286
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286
Brand image
224
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224
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Marketingmanagement
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Kundenzufriedenheit
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Valette-Florence, Pierre
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
2
Barnier, Virginie de
2
Bartels, Jos
2
Berenguer Contrí, Gloria
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Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,940
International journal of consumer studies
771
International journal of hospitality management
737
Psychology & marketing
666
NBER working paper series
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
575
European Journal of Marketing
517
NBER Working Paper
515
Journal of Consumer Marketing
449
SpringerLink / Bücher
449
The journal of product & brand management
409
Asia Pacific journal of marketing and logistics
404
Management science : journal of the Institute for Operations Research and the Management Sciences
387
European journal of marketing : EJM
377
Journal of marketing research : JMR
359
International Marketing Review
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of marketing management : MM
320
Journal of marketing
319
Journal of travel and tourism marketing
319
Journal of retailing
312
Cogent business & management
308
Tourism management : research, policies, practice
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
302
Journal of Product & Brand Management
300
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
292
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
286
International Journal of Retail & Distribution Management
285
Journal of global marketing
280
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ECONIS (ZBW)
375
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1
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
5
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
6
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
7
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
8
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
9
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
10
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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