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Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience
Rich, Michael K. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003976034
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Trade show and exhibition marketing
Bettis-Outland, Harriette (contributor) - 2010
Persistent link: https://www.econbiz.de/10003976039
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The impact of CRM 2.0 on customer insight
Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
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Customer relationship management as a business process
Lambert, Douglas M. - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 4-17
Persistent link: https://www.econbiz.de/10003943080
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
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Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajamma, Rajasree K.; Zolfagharian, Mohammad Ali; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 104-114
Persistent link: https://www.econbiz.de/10009009730
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Relationship portfolios and guanxi in Chinese business strategy
Zolkiewski, Judy M.; Feng, Junwei - In: The journal of business & industrial marketing 27 (2012) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10009511275
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Supplier relationship management in the construction industry : the effects of trust and dependence
Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: The journal of business & industrial marketing 27 (2012) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009511277
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Customer needing : a challenge for the seller offering
Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo - In: The journal of business & industrial marketing 27 (2012) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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The effects of buyer-supplier relationships on buyer competitiveness
Prior, Daniel D. - In: The journal of business & industrial marketing 27 (2012) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10009511744