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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein; Babakhani, Nazila - In: The journal of business & industrial marketing 30 (2015) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
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Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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The impact of CRM 2.0 on customer insight
Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173