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Toward the development of new product ideas : asymmetric effects of team cohesion on new product ideation
Hirunyawipada, Tanawat; Paswan, Audhesh K.; Blankson, … - In: The journal of business & industrial marketing 30 (2015) 7, pp. 855-866
Persistent link: https://www.econbiz.de/10011422457
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When does a supplier tolerate resellers' opportunistic behaviors? : transaction benefit and cost perspectives
Lee, Youngsu - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1101-1115
Persistent link: https://www.econbiz.de/10014276732
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Think outside the box : managerial relevance and theoretical developments within B2B marketing
Cederlund, Cecilia Anna - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 642-651
Persistent link: https://www.econbiz.de/10010422018
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The mediating role of ambidextrous capability in learning orientation and new product performance
Huang, Jing-Wen; Li, Yong-Hui - In: The journal of business & industrial marketing 32 (2017) 5, pp. 613-624
Persistent link: https://www.econbiz.de/10011692443
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547