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Understanding new service development and service innovation through innovation modes
Gremyr, Ida; Witell, Lars; Löfberg, Nina; Edvardsson, Bo; … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10010248164
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Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko; Kowalkowski, Christian - In: The journal of business & industrial marketing 27 (2012) 7, pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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Global approaches to the service business in manufacturing companies
Kucza, Gunther; Gebauer, Heiko - In: The journal of business & industrial marketing 26 (2011) 7, pp. 472-483
Persistent link: https://www.econbiz.de/10009410790
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10010165853
Cover Image
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko; Kowalkowski, Christian - In: The journal of business & industrial marketing 27 (2012) 7, pp. 527-538
Persistent link: https://www.econbiz.de/10010011015
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Behavioral implications of the transition process from products to services
Gebauer, Heiko; Friedli, Thomas - In: The journal of business & industrial marketing 20 (2005) 2-3, pp. 70-78
Persistent link: https://www.econbiz.de/10007023860
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Behavioral implications of the transition process from products to services
Gebauer, Heiko; Friedli, Thomas - In: The journal of business & industrial marketing 20 (2005) 2, pp. 70-78
Persistent link: https://www.econbiz.de/10007024764
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Business-to-business marketing as a key factor for increasing service revenue in China
Gebauer, Heiko; Wang, Chunzhi; Beckenbauer, Bernold; … - In: The journal of business & industrial marketing 22 (2007) 2, pp. 126-137
Persistent link: https://www.econbiz.de/10007609449
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Global approaches to the service business in manufacturing companies
Kucza, Gunther; Gebauer, Heiko - In: The journal of business & industrial marketing 26 (2011) 7, pp. 472-484
Persistent link: https://www.econbiz.de/10009286487