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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
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The role of suspicion in B2B customer entertainment
Oakley, Jared; Bush, Alan J. - In: The journal of business & industrial marketing 31 (2016) 5, pp. 565-574
Persistent link: https://www.econbiz.de/10011564177
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Service value exchange in B2B electronic marketplaces
Standing, Susan; Standing, Craig - In: The journal of business & industrial marketing 30 (2015) 6, pp. 723-732
Persistent link: https://www.econbiz.de/10011382396
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei; Guimarães Frech, Camila; Lopes, Ana … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
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Impact of digital technology on velocity of B2B buyer-supplier relationship development
Kauffman, Ralph G.; Pointer, Lucille - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1515-1529
Persistent link: https://www.econbiz.de/10013401745
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Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier; Pablo-Marti, Federico; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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Multi-homing in B2B services : a psychological perspective
Manchanda, Mohit; Deb, Madhurima - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2116-2140
Persistent link: https://www.econbiz.de/10013455384
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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392