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How can machine tool builders capture value from smart services? : avoiding the service and digitalization paradox
Kamp, Bart; Zabala, Kristina; Zubiaurre, Arantza - In: The journal of business & industrial marketing 38 (2023) 2, pp. 303-316
Persistent link: https://www.econbiz.de/10013539118
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Digital transformation of business model in manufacturing companies : challenges and research agenda
Favoretto, Camila; Mendes, Glauco Henrique de Sousa; … - In: The journal of business & industrial marketing 37 (2022) 4, pp. 748-767
Persistent link: https://www.econbiz.de/10013165215
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Intra- and inter-organizational tensions of a digital servitization strategy : evidence from the mechatronic sector in Italy
Galvani, Serena; Bocconcelli, Roberta - In: The journal of business & industrial marketing 37 (2022) 13, pp. 1-18
Persistent link: https://www.econbiz.de/10013538907
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Digital servitization journey in small- and medium-sized enterprises : the contribution of knowledge-intensive business firms
Rapaccini, Mario; Paiola, Marco; Cinquini, Lino; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1362-1375
Persistent link: https://www.econbiz.de/10014276781
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Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina; Martín Peña, María Luz; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
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Value co-creation and co-destruction in the digital transformation of highly traditional companies
Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1316-1331
Persistent link: https://www.econbiz.de/10014276778
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Business models in the business-to-business and business-to-consumer worlds : what can each world learn from the other?
Stott, Ryan Neill; Stone, Merlin; Fae, Jane - In: The journal of business & industrial marketing 31 (2016) 8, pp. 943-954
Persistent link: https://www.econbiz.de/10011596915
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Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
Wu, Liang; Liu, Heng; Bao, Yongchuan - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1745-1761
Persistent link: https://www.econbiz.de/10013401966
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Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
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Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales; Mendes, Glauco Henrique de Sousa; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 578-593
Persistent link: https://www.econbiz.de/10013165195