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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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The effect of consumer knowledge and bargaining strength on final selling price : a case study
Primeaux jr., Walter J. - In: The journal of business : B 43 (1970) 4, pp. 419-426
Persistent link: https://www.econbiz.de/10002674246
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The search for the consumer innovator
Boone, Louis E. - In: The journal of business : B 43 (1970) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10001938127
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Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.; Davenport jr., J. William - In: The journal of business : B 49 (1976) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
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Interface between marketing and economics : proceedings of a conference held April 7-8, 1978, University of Rochester
Gould, John P. - In: The journal of business : B 53 (1980) 3,2, pp. 1-213
Persistent link: https://www.econbiz.de/10002480268
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A computer-controlled experiment in consumer behavior
Hughes, G. David; Naert, Philippe A. - In: The journal of business : B 43 (1970) 3, pp. 354-372
Persistent link: https://www.econbiz.de/10003049050
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Validity of the product life cycle
Polli, Rolando; Cook, Victor - In: The journal of business : B 42 (1969) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10002656704
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Formal models of consumer behavior : a conceptual overview
Bettman, James R.; Jones, J. Morgan - In: The journal of business : B 45 (1972) 4, pp. 544-562
Persistent link: https://www.econbiz.de/10001902394
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Consumer search, role enactment, and market efficiency
Bucklin, Louis P. - In: The journal of business : B 42 (1969) 4, pp. 416-438
Persistent link: https://www.econbiz.de/10001961314
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The self-image/store image matching process : an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair jr., Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10002920209