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The journal of business : B
SpringerLink / Bücher
485
Journal of marketing research : JMR
473
Journal of marketing
294
Journal of business research : JBR
286
Jahrbuch der Absatz- und Verbrauchsforschung
217
Europäische Hochschulschriften / 5
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Marketing : ZFP ; journal of research and management
107
Gabler Edition Wissenschaft
106
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of retailing
102
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Lehrbuch
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of business economics : JBE
87
Esomar congress
84
Business horizons
81
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Qualitative market research : an international journal
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Marketing theory
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
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76
Harvard business review : HBR
74
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
70
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Arbeitspapier / Institut für Marketing, Universität Mannheim
59
Die Betriebswirtschaft : DBW
59
Research
58
European marketing research review
57
Marketing letters : a journal of research in marketing
57
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ECONIS (ZBW)
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1
On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly
- In:
The journal of business : B
48
(
1975
)
3
,
pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
Saved in:
2
Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.
;
Davenport jr., J. William
- In:
The journal of business : B
49
(
1976
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
Saved in:
3
Interface between marketing and economics : proceedings of a conference held April 7-8, 1978, University of Rochester
Gould, John P.
- In:
The journal of business : B
53
(
1980
)
3,2
,
pp. 1-213
Persistent link: https://www.econbiz.de/10002480268
Saved in:
4
A computer-controlled experiment in consumer behavior
Hughes, G. David
;
Naert, Philippe A.
- In:
The journal of business : B
43
(
1970
)
3
,
pp. 354-372
Persistent link: https://www.econbiz.de/10003049050
Saved in:
5
Validity of the product life cycle
Polli, Rolando
;
Cook, Victor
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10002656704
Saved in:
6
The effect of consumer knowledge and bargaining strength on final selling price : a case study
Primeaux jr., Walter J.
- In:
The journal of business : B
43
(
1970
)
4
,
pp. 419-426
Persistent link: https://www.econbiz.de/10002674246
Saved in:
7
Formal models of consumer behavior : a conceptual overview
Bettman, James R.
;
Jones, J. Morgan
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10001902394
Saved in:
8
The search for the consumer innovator
Boone, Louis E.
- In:
The journal of business : B
43
(
1970
)
2
,
pp. 135-140
Persistent link: https://www.econbiz.de/10001938127
Saved in:
9
Consumer search, role enactment, and market efficiency
Bucklin, Louis P.
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 416-438
Persistent link: https://www.econbiz.de/10001961314
Saved in:
10
Empirical investigation of entrepreneurial goals and customer satisfaction
Pickle, Hal B.
;
Rungeling, Brian S.
- In:
The journal of business : B
46
(
1973
)
2
,
pp. 268-273
Persistent link: https://www.econbiz.de/10003650996
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