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The impact of capital structure on advertising competition : an empirical study
Grullon, Gustavo; Kanatas, George; Kumar, Piyush - In: The journal of business : B 79 (2006) 6, pp. 3101-3124
Persistent link: https://www.econbiz.de/10003420887
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The effect of advertising on industrial mobility, 1947-72
Hirschey, Mark - In: The journal of business : B 54 (1981) 2, pp. 329-339
Persistent link: https://www.econbiz.de/10002858857
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Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673
Persistent link: https://www.econbiz.de/10002926935
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Advertising and the residential demand for electricity
Kaserman, David L. - In: The journal of business : B 58 (1985) 4, pp. 399-408
Persistent link: https://www.econbiz.de/10001006662
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Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
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Advertising, competition, and market share instability
Eckard, Edwin W. - In: The journal of business : B 60 (1987) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10001037642
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Tonypandy once again
Blank, David M. - In: The journal of business : B 42 (1969) 1, pp. 104-112
Persistent link: https://www.econbiz.de/10003494903
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A factor analytic study of black models in television commercials
Hair, Joseph F.; Solomon, Paul J.; Bush, Ronald F. - In: The journal of business : B 50 (1977) 2, pp. 208-215
Persistent link: https://www.econbiz.de/10003506831
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A price theoretic approach to the specification and estimation of the sales-advertising fucntion
Verma, Vinod K.; Rosen, Sherwin - In: The journal of business : B 53 (1980) 3,2, pp. 115-137
Persistent link: https://www.econbiz.de/10002957159
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Theory versus practice in allocating advertising money
Marschner, Donald C. - In: The journal of business : B 40 (1967) 3, pp. 286-302
Persistent link: https://www.econbiz.de/10002429011