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On the dual optimization of media reach and frequency
Zufryden, Fred S. - In: The journal of business : B 48 (1975) 4, pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
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Response of hourly stock prices and trading volume to economic news
Jain, Prem C. - In: The journal of business : B 61 (1988) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10001047034
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Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: The journal of business : B 41 (1968) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
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Ford versus Chevrolet : Park forest revisited
Evans, Franklin B. - In: The journal of business : B 41 (1968) 4, pp. 445-459
Persistent link: https://www.econbiz.de/10002132468
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Fords, Chevrolets, and the problem of discrimination
Evans, Franklin B.; Roberts, Harry V. - In: The journal of business : B 36 (1963) 2, pp. 242-249
Persistent link: https://www.econbiz.de/10002132474
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Psychological and objective factors in the prediction of brand choice : Ford versus Chevrolet
Evans, Franklin B. - In: The journal of business : B 32 (1959) 4, pp. 340-369
Persistent link: https://www.econbiz.de/10002132477
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Forecasting short-term consumer demand from consumer anticipations
Schweiger, Irving - In: The journal of business : B 29 (1956) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10002782169
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Buying behavior: Some research findings
May, Frederick E. - In: The journal of business : B 38 (1965) 4, pp. 379-396
Persistent link: https://www.econbiz.de/10002437299
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Demonstration of a relationship between psychological factors and brand choice
Kuehn, Alfred A. - In: The journal of business : B 36 (1963) 2, pp. 237-241
Persistent link: https://www.econbiz.de/10002062708
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A study of the influence of image congruence on consumer choice
Birdwell, Al E. - In: The journal of business : B 41 (1968) 1, pp. 76-88
Persistent link: https://www.econbiz.de/10001912892