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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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Information, advertising, and the structure of the market
Lynk, William J. - In: The journal of business : B 54 (1981) 2, pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
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An experimental method for estimating demand
Pessemier, Edgar A. - In: The journal of business : B 33 (1960) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10002637931
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Publication waiting line
O'Brien, Edward J. - In: The journal of business : B 44 (1971) 3, pp. 286-288
Persistent link: https://www.econbiz.de/10002587124
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A study of consumersʹ cognitive structure for cigarette brands
Klahr, David - In: The journal of business : B 43 (1970) 2, pp. 190-204
Persistent link: https://www.econbiz.de/10002236314
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Marketing simulations : review and prospects
Kotler, Philip; Schultz, Randall L. - In: The journal of business : B 43 (1970) 3, pp. 237-295
Persistent link: https://www.econbiz.de/10002239850
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The impact of sponsor identification and direct disclosure of respondent rights on the quantity and quality of mail survey data
Hawkins, Del I. - In: The journal of business : B 52 (1979) 4, pp. 577-590
Persistent link: https://www.econbiz.de/10002747042
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The effect of consumer knowledge and bargaining strength on final selling price : a case study
Primeaux jr., Walter J. - In: The journal of business : B 43 (1970) 4, pp. 419-426
Persistent link: https://www.econbiz.de/10002674246
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An analysis of response errors : a case study
Ito, Rikuma - In: The journal of business : B 36 (1963) 4, pp. 440-447
Persistent link: https://www.econbiz.de/10002057846
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Are students real people
Cunningham, William Hughes; Anderson jr., W. Thomas; … - In: The journal of business : B 47 (1974) 3, pp. 399-409
Persistent link: https://www.econbiz.de/10002045131