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~isPartOf:"The journal of business : B"
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The journal of business : B
Journal of advertising research
63
Journal of marketing research : JMR
34
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of industrial economics
10
The review of economics and statistics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
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8
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
Decision sciences : DS
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Markenartikel : das Magazin für Markenführung
5
Readings in advertising and promotion strategy
5
American journal of agricultural economics
4
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
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Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
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Business review
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Journal of accounting research
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Annales de sciences économiques appliquées
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ECONIS (ZBW)
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1
The newspaper rate differential : another element in the explanation
Primeaux jr., Walter J.
- In:
The journal of business : B
48
(
1975
)
4
,
pp. 492-499
Persistent link: https://www.econbiz.de/10002674297
Saved in:
2
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
3
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
4
A microeconomic model of the effects of advertising
Sexton jr., Donald E.
- In:
The journal of business : B
45
(
1972
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10002799909
Saved in:
5
An analysis of the time-varying effects of advertising : the case of Lydia Pinkham
Winer, Russell S.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10003021480
Saved in:
6
Information, advertising, and the structure of the market
Lynk, William J.
- In:
The journal of business : B
54
(
1981
)
2
,
pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
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7
The economic consequences of advertising
Nelson, Phillip
- In:
The journal of business : B
48
(
1975
)
2
,
pp. 213-241
Persistent link: https://www.econbiz.de/10002560108
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8
The measurement of cumulative advertising effects
Palda, Kristian S.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
Saved in:
9
Economies of scale in advertising beer and cigarettes
Peles, Yoram
- In:
The journal of business : B
44
(
1971
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
Saved in:
10
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
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