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~isPartOf:"The journal of business : B"
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The journal of business : B
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
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6
Harvard business review : HBR
6
Operations research
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Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
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Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
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Houghton Mifflin Adviser in Marketing
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Issues in American economic history : selected readings
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Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
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Journal für Marktforschung
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Journal of business economics : JBE
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Journal of political economy
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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1
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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2
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
3
A microeconomic model of the effects of advertising
Sexton jr., Donald E.
- In:
The journal of business : B
45
(
1972
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10002799909
Saved in:
4
An analysis of the time-varying effects of advertising : the case of Lydia Pinkham
Winer, Russell S.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10003021480
Saved in:
5
Information, advertising, and the structure of the market
Lynk, William J.
- In:
The journal of business : B
54
(
1981
)
2
,
pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
Saved in:
6
The economic consequences of advertising
Nelson, Phillip
- In:
The journal of business : B
48
(
1975
)
2
,
pp. 213-241
Persistent link: https://www.econbiz.de/10002560108
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7
The measurement of cumulative advertising effects
Palda, Kristian S.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
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8
Economies of scale in advertising beer and cigarettes
Peles, Yoram
- In:
The journal of business : B
44
(
1971
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
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9
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Saved in:
10
Differences between the levels of spot and network television advertising rates
Peterman, John L.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
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