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Psychographics of comparison shoppers
Mittal, Banwari - In: The journal of consumer marketing 33 (2016) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10011472837
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Age-related reaction to a product harm crisis
Silvera, David H.; Meyer, Tracy; Laufer, Daniel - In: The journal of consumer marketing 29 (2012) 4, pp. 302-309
Persistent link: https://www.econbiz.de/10009582043
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Money, money, money : how do attitudes toward money impact vanity and materialism? ; the case of young Chinese consumers
Durvasula, Srinivas; Lysonski, Steven - In: The journal of consumer marketing 27 (2010) 2/3, pp. 169-179
Persistent link: https://www.econbiz.de/10003987447
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Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists
Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: The journal of consumer marketing 29 (2012) 3, pp. 190-201
Persistent link: https://www.econbiz.de/10009552965
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Consumer decision making styles in retailing : evolution of mindsets and psychological impacts
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10009722347
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Gift-giving among adolescents : exploring motives, the effects of givers' personal characteristics and the use of impression management tactics
Segev, Ruth; Shoham, Aviv; Ruvio, Ayalla - In: The journal of consumer marketing 30 (2013) 5, pp. 436-449
Persistent link: https://www.econbiz.de/10009788868
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Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric; Guzman, Francisco - In: The journal of consumer marketing 33 (2016) 5, pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham; Lau, Kong Cheen; Phau, Ian - In: The journal of consumer marketing 33 (2016) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
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How guilt affects consumption intention : the role of rumination, emotional support and shame
Saintives, Camille; Lunardo, Renaud - In: The journal of consumer marketing 33 (2016) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10011472872
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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697