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Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.; Block, Martin P. - In: The journal of consumer marketing 31 (2014) 3, pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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Thinking orientation and preference for research methodology
Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446
Persistent link: https://www.econbiz.de/10011629327
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Social media's emerging improtance in market research
Patino, Anthony; Pitta, Dennis A.; Quinones, Ralph - In: The journal of consumer marketing 29 (2012) 3, pp. 233-237
Persistent link: https://www.econbiz.de/10009552953
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Food consumption and marketing : turning toward Asia
Seo, Yuri; Cruz, Angela Gracia B.; Fam, Kim Shyan - In: The journal of consumer marketing 32 (2015) 7, pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
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Family meals and identity in urban China
Yu, Hongyan; Veeck, Ann; Yu, Fang - In: The journal of consumer marketing 32 (2015) 7, pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
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Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O. - In: The journal of consumer marketing 32 (2015) 7, pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
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Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan
Ono, Makoto; Ono, Akinori - In: The journal of consumer marketing 32 (2015) 7, pp. 542-550
Persistent link: https://www.econbiz.de/10011482271