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Bundling or unbundling frequently purchased products : a mixed method approach
Arora, Raj - In: The journal of consumer marketing 28 (2011) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10009009743
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To save or to lose : does framing price promotion affect consumers' purchase intentions?
Gamliel, Eyal; Herstein, Ram - In: The journal of consumer marketing 28 (2011) 2, pp. 152-158
Persistent link: https://www.econbiz.de/10009162015
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The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei; Padgett, Daniel - In: The journal of consumer marketing 32 (2015) 1, pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
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Promotion and shoppers' impluse purchases : the example of clothes
Hultén, Peter; Vanyushyn, Vladimir - In: The journal of consumer marketing 31 (2014) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10010373839
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Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.; Block, Martin P. - In: The journal of consumer marketing 31 (2014) 3, pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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Price promotions and products with low consumer ratings
Kuo, Hsiao-Ching; Nakhata, Chinintorn - In: The journal of consumer marketing 33 (2016) 7, pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
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Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa - In: The journal of consumer marketing 34 (2017) 2, pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
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Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K. - In: The journal of consumer marketing 33 (2016) 4, pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
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New or recycled products: how much are consumers willing to pay?
Hamzaoui Essoussi, Leila; Linton, Jonathan D. - In: The journal of consumer marketing 27 (2010) 5, pp. 458-468
Persistent link: https://www.econbiz.de/10008651276
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Thinking green, buying green? : drivers of pro-environmental purchasing behavior
Eberhart, Andrea K. - In: The journal of consumer marketing 32 (2015) 3, pp. 167-175
Persistent link: https://www.econbiz.de/10011376744