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Phonetic symbolism and children's brand name preferences
Baxter, Stacey; Lowrey, Tina M. - In: The journal of consumer marketing 28 (2011) 7, pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.; Block, Martin P. - In: The journal of consumer marketing 31 (2014) 3, pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica; Katsanis, Lea Prevel - In: The journal of consumer marketing 30 (2013) 7, pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
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Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior
Seo, Joon Yong; Scammon, Debra L. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 441-451
Persistent link: https://www.econbiz.de/10010459805
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Transformers
Goldman, Sharon M. - In: The journal of consumer marketing 27 (2010) 5, pp. 469-473
Persistent link: https://www.econbiz.de/10008651275
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Discovering behavioral segments in the mobile phone market
Kımıloğlu, Hande; Nasır, V. Aslıhan; Nasır, Süphan - In: The journal of consumer marketing 27 (2010) 5, pp. 401-413
Persistent link: https://www.econbiz.de/10008651281
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Technology rejection: the case of the wallet phone
Swilley, Esther - In: The journal of consumer marketing 27 (2010) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10008651290
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina; Grigaliunaite, Viktorija - In: The journal of consumer marketing 34 (2017) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10011694825