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Consumer perceptions of brand functions : an empirical study in China
Guo, Xiaoling Martine; Hao, Andy Wei; Shang, Xiaoyan - In: The journal of consumer marketing 28 (2011) 4, pp. 269-279
Persistent link: https://www.econbiz.de/10009272157
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Consumer perceptions of brand functions: an empirical study in China
Guo, Xiaoling (Martine); Hao, Andy Wei; Shang, Xiaoyan - In: The journal of consumer marketing 28 (2011) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10009166512
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Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng; Wajda, Theresa A.; Hu, Michael Y. - In: The journal of consumer marketing 29 (2012) 7, pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
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Consumer animosity and product choice: might price make a difference?
Cui, Annie Peng; Wajda, Theresa A.; Hu, Michael Y. - In: The journal of consumer marketing 29 (2012) 7, pp. 494-507
Persistent link: https://www.econbiz.de/10010036856