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The ties that bind us : feelings of social connectedness in socio-emotional experiences
Stieler, Max; Germelmann, Claas Christian - In: The journal of consumer marketing 33 (2016) 6, pp. 397-407
Persistent link: https://www.econbiz.de/10011629224
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The role of brand love in consumer-brand relationships
Albert, Noel; Merunka, Dwight - In: The journal of consumer marketing 30 (2013) 3, pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
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A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel; Perez, Maria Eugenia - In: The journal of consumer marketing 31 (2014) 6/7, pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
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Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
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European football teams' CSR engagement impacts on customer-based brand equity
Blumrodt, Jens; Bryson, Douglas; Flanagan, John - In: The journal of consumer marketing 29 (2012) 7, pp. 482-493
Persistent link: https://www.econbiz.de/10009681497
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The interactive influence of country of origin of brand and product involvement on purchase intention
Prendergast, Gerard P.; Tsang, Alex S. L.; Chan, Cherry … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 180-188
Persistent link: https://www.econbiz.de/10003987457
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283