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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
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Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior
Seo, Joon Yong; Scammon, Debra L. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 441-451
Persistent link: https://www.econbiz.de/10010459805
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The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.; Walsh, Patrick; Cobbs, Joe; … - In: The journal of consumer marketing 32 (2015) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
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Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sheikh, Sana-ur-Rehman; Beise-Zee, Rian - In: The journal of consumer marketing 28 (2011) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
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Consumer perceptions of cause related marketing campaigns
Moosmayer, Dirk C.; Fuljahn, Alexandre - In: The journal of consumer marketing 27 (2010) 6, pp. 543-549
Persistent link: https://www.econbiz.de/10008772880
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Promote healthy eating among adolescents : a Hong Kong study
Chan, Kara; Tsang, Lennon - In: The journal of consumer marketing 28 (2011) 5, pp. 354-362
Persistent link: https://www.econbiz.de/10009272086
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A socioecological view toward an understanding of how to prevent overweight in children
Carrete, Lorena; Arroyo, Pilar; Villaseñor, Roberto - In: The journal of consumer marketing 34 (2017) 2, pp. 156-168
Persistent link: https://www.econbiz.de/10011635326
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Consumer innovativeness and shopping styles
Park, Ji Eun; Yu, Jun; Zhou, Joyce Xin - In: The journal of consumer marketing 27 (2010) 5, pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10003942084