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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
60
Markenimage
60
Brand management
44
Markenführung
44
USA
44
United States
44
Brand
36
Markenartikel
36
Advertising effects
28
Beziehungsmarketing
28
Relationship marketing
28
Werbewirkung
28
Marketing management
26
Marketingmanagement
26
China
25
Einzelhandel
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
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Werbung
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Jugendliche
15
Youth
15
Emotion
14
Online retailing
13
Online-Handel
13
Target group
13
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13
Eating habit
11
Ernährungsverhalten
11
Gender
11
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English
298
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Chan, Kara
5
Lysonski, Steven
5
Durvasula, Srinivas
4
Cui, Geng
3
Goldman, Sharon M.
3
Guzman, Francisco
3
Milne, George R.
3
Moskowitz, Howard R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chikweche, Tendai
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Darian, Jean C.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Ferguson, Rick
2
Fletcher, Richard
2
Gofman, Alex
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Hernandez, Monica D.
2
Herrmann, Jean-Luc
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Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
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The journal of consumer marketing
Journal of business research : JBR
2,288
Journal of retailing and consumer services
1,969
International journal of consumer studies
772
International journal of hospitality management
755
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
567
NBER working paper series
527
European Journal of Marketing
496
European journal of marketing : EJM
476
Working paper / National Bureau of Economic Research, Inc.
451
Journal of marketing management : MM
432
Asia Pacific journal of marketing and logistics
421
The journal of product & brand management
409
Journal of Consumer Marketing
398
The journal of brand management : an international journal
398
Management science : journal of the Institute for Operations Research and the Management Sciences
397
NBER Working Paper
393
Journal of marketing research : JMR
389
Journal of marketing communications
374
Journal of strategic marketing
372
Journal of marketing
369
Industrial marketing management : the international journal for industrial and high-tech firms
363
Journal of the Academy of Marketing Science
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Marketing letters : a journal of research in marketing
331
Journal of international consumer marketing
330
Journal of travel and tourism marketing
328
Cogent business & management
323
Journal of retailing
316
Marketing intelligence & planning
316
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Tourism management : research, policies, practice
311
International journal of retail & distribution management
303
Journal of business ethics : JOBE
299
Journal of fashion marketing and management
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
293
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ECONIS (ZBW)
298
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1
How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
2
Does feeling holier then others predict good deeds? self-construal, self-enhancement and helping behavior
Seo, Joon Yong
;
Scammon, Debra L.
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 441-451
Persistent link: https://www.econbiz.de/10010459805
Saved in:
3
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
4
Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
Saved in:
5
Consumer perceptions of cause related marketing campaigns
Moosmayer, Dirk C.
;
Fuljahn, Alexandre
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 543-549
Persistent link: https://www.econbiz.de/10008772880
Saved in:
6
Promote healthy eating among adolescents : a Hong Kong study
Chan, Kara
;
Tsang, Lennon
- In:
The journal of consumer marketing
28
(
2011
)
5
,
pp. 354-362
Persistent link: https://www.econbiz.de/10009272086
Saved in:
7
A socioecological view toward an understanding of how to prevent overweight in children
Carrete, Lorena
;
Arroyo, Pilar
;
Villaseñor, Roberto
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 156-168
Persistent link: https://www.econbiz.de/10011635326
Saved in:
8
Consumer innovativeness and shopping styles
Park, Ji Eun
;
Yu, Jun
;
Zhou, Joyce Xin
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
Saved in:
9
Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.
;
Min, Kyeong Sam
;
Kennett-Hensel, …
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
Saved in:
10
Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick
;
Evangelista, Felicitas
;
Albaum, Gerald
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
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