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Effects of celebrity media exposure on box-office performance
Treme, Julianne - In: The journal of media economics 23 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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Economic concentration in agricultural magazine publishing : 1993 - 2002
Stuhlfaut, Mark W. - In: The journal of media economics 18 (2005) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002562578
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.; King, Karen Whitehill; Martin, Hugh J.; … - In: The journal of media economics 18 (2005) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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Network revenues and African American broadcast television programms
Brown, Keith S.; Cavazos, Roberto J. - In: The journal of media economics 15 (2002) 4, pp. 227-239
Persistent link: https://www.econbiz.de/10001710451
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Relative constancy hypothesis, structural pluralism, and national advertising expenditures
Demers, David P. - In: The journal of media economics 7 (1994) 4, pp. 31-48
Persistent link: https://www.econbiz.de/10001174958
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The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W. - In: The journal of media economics 10 (1997) 3, pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
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A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar - In: The journal of media economics 8 (1995) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10001201601