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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"De Chernatony, Leslie"
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Consumer behaviour
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Azar, Salim L.
De Chernatony, Leslie
Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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The journal of product & brand management
Working paper series / The City University Business School
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Working paper series / City University Business School
3
Brand management ; Vol. 4
2
Marketing theory
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The journal of brand management : an international journal
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CIM professional
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Consumer-brand relationships : theory and practice
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EBSCOhost eBook Collection
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The international library of management
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The marketing book
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The service industries journal
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
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2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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3
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
4
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
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