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~isPartOf:"The journal of product & brand management"
~person:"Badrinarayanan, Vishag"
~person:"Bilgram, Volker"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
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Badrinarayanan, Vishag
Bilgram, Volker
Hollebeek, Linda D.
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The journal of product & brand management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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2
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
3
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
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