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~isPartOf:"The journal of product & brand management"
~person:"Badrinarayanan, Vishag"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
Brand image
4
Brand management
4
Consumer behaviour
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Aftermarket offerings
1
Behavioral branding
1
Bibliometric analysis
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Bibliometrics
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Bibliometrie
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Brand co-creation
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Brand communication
1
Brand communities
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Brand evangelism
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Brand identification
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Brand love
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Brand trust
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Branding
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Confidence
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Consumer behavior
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Consumer-brand relationships
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Corporate Social Responsibility
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Corporate branding
1
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Crowdfunding
1
Customer integration
1
Emotion
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Graphic design elements
1
Green marketing
1
Kundenintegration
1
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Badrinarayanan, Vishag
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
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3
Kang, Jiyun
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3
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3
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3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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De Chernatony, Leslie
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Flight, Richard L.
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2
Hollebeek, Linda D.
2
Jevons, Colin
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2
Kapferer, Jean-Noël
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Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
41
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
4
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1
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4
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4
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date (newest first)
date (oldest first)
1
The influence of
brand
trust and
brand
identification on
brand
evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
A
brand
prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual
brand
elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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