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~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Consumer behaviour
5
Brand management
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Balasubramanian, Siva Kumar
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of electronic commerce research : JECR
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
The journal of consumer marketing
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
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ECONIS (ZBW)
5
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1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Brand
romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
3
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
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