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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun; Faria, Amy A.; Lee, Judy; Choi, Woo Jin - In: The journal of product & brand management 32 (2023) 6, pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui; Kang, Jiyun - In: The journal of product & brand management 33 (2024) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
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New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013164345