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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Brand management
Kundenzufriedenheit
Beziehungsmarketing
111
Relationship marketing
111
Markenführung
101
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
79
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
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Social web
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Markentreue
25
Internet marketing
23
Online-Marketing
23
Emotion
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Customer satisfaction
16
Customer integration
14
Kundenintegration
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Social media
14
Viral marketing
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Virales Marketing
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Brand love
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Customer value
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Kundenwert
10
Marketing management
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Marketingmanagement
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Brand relationships
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Brand co-creation
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Brand engagement
8
Brand identification
7
Confidence
7
Vertrauen
7
Brand experience
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Brand trust
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Brand equity
5
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103
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Aksoy, Nilsah Cavdar
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Allaway, Arthur W.
1
Alpert, Frank
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Anh Tran Tram Truong
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1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
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1
Barbarossa, Camilla
1
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1
Behnke, Carolin
1
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1
Benhabib, Abderrezzak
1
Bigi, Alessandro
1
Bilgihan, Anil
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The journal of product & brand management
Journal of retailing and consumer services
330
Journal of business research : JBR
265
International journal of hospitality management
166
The journal of services marketing
117
The journal of brand management : an international journal
96
Journal of hospitality marketing & management
75
The service industries journal
73
Cogent business & management
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
62
Asia Pacific journal of marketing and logistics
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Journal of service management
51
Psychology & marketing
50
Journal of service research : JSR
46
Service business
46
Journal of the Academy of Marketing Science
45
Services marketing quarterly
45
SpringerLink / Bücher
44
European journal of marketing : EJM
43
The journal of business & industrial marketing
42
Marketing intelligence & planning
41
The international journal of bank marketing : IJBM
39
International journal of internet marketing and advertising : IJIMA
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of marketing
36
The TQM journal : the international review of organizational improvement
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
32
Journal of promotion management : innovations in planning and applied research
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of service research
29
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ECONIS (ZBW)
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11
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
12
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
13
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
14
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
15
Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
16
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
17
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
18
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
19
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
20
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
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