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~isPartOf:"The journal of product & brand management"
~subject:"Confidence"
~subject:"Markenartikel"
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Confidence
Markenartikel
Beziehungsmarketing
111
Relationship marketing
111
Brand management
101
Markenführung
101
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98
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Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
108
Journal of retailing and consumer services
107
The journal of brand management : an international journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
39
Journal of strategic marketing
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
23
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Psychology & marketing
23
The journal of business & industrial marketing
22
International journal of contemporary hospitality management
20
Journal of hospitality marketing & management
20
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
Journal of business ethics : JOBE
19
The service industries journal
18
Journal of promotion management : innovations in planning and applied research
16
SpringerLink / Bücher
16
The journal of services marketing
16
International journal of electronic marketing and retailing : IJEMR
15
International journal of internet marketing and advertising : IJIMA
15
The international journal of bank marketing : IJBM
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
14
Journal of service management
14
Journal of travel and tourism marketing
14
Journal of business-to-business marketing
13
Pakistan journal of commerce and social sciences
13
Global business review
11
International journal of retail & distribution management
11
Journal of financial services marketing : JFSM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Services marketing quarterly
11
The journal of consumer marketing
11
Business horizons
10
European journal of marketing
10
International journal of market research
10
Journal of Asian finance, economics and business : JAFEB
10
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ECONIS (ZBW)
71
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1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
4
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
7
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
8
Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
9
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
10
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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