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The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl <Jr.> - In: The journal of product & brand management 31 (2022) 7, pp. 1018-1032
Persistent link: https://www.econbiz.de/10013429007
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Negative spillover of moral irresponsibility into anti-brand behaviors : the role of moral emotion and disengagement in ethical and social transgressions
Youn, Song-yi - In: The journal of product & brand management 31 (2022) 8, pp. 1301-1317
Persistent link: https://www.econbiz.de/10013429205
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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung; Kandampully, Jay - In: The journal of product & brand management 21 (2012) 2, pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510