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~isPartOf:"The journal of product & brand management"
~subject:"USA"
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USA
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
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97
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Social web
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Internet marketing
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Luxusgüter
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Advertising effects
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Emotion
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Werbewirkung
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Brand loyalty
32
Preismanagement
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Pricing strategy
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
18
Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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Brand love
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Ashill, Nicholas Jeremy
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Behi, Azza Temessek
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Belaid, Samy
1
Bhaduri, Gargi
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Boisvert, Jean
1
Chapman, Christopher N.
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Chen, Tom
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Cherian, Joseph A.
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De Maeyer, Peter
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Duan, Qi
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Dwivedi, Abhishek
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Fu, Wei
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Garbarino, Ellen
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Gourville, John T.
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Ha-Brookshire, Jung E.
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Holden, Alfred C.
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Hollebeek, Linda D.
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1
Ketron, Seth
1
Kim, Sojung
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Kuikka, Anna
1
Kuo, Hsiao-ching
1
Laukkanen, Tommi
1
Liang, Beichen
1
Love, Edwin
1
Ma, Ke
1
Maxwell, Sarah
1
McDonald, Robert E.
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Mittal, Vikas
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Nakhata, Chinintorn
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Namin, Aidin
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Okada, Erica Mina
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Staton, Mark
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Walsh, Michael F.
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Wang, Han
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Yim, Mark Yi-Cheon
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The journal of product & brand management
Working paper / National Bureau of Economic Research, Inc.
550
Discussion paper / Centre for Economic Policy Research
148
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
NBER working paper series
135
Working paper series / European Central Bank
74
Journal of retailing and consumer services
72
ECB Working Paper
71
Intereconomics : review of European economic policy
71
The American economic review
71
Journal of business research : JBR
70
Discussion paper series / IZA
63
Psychology & marketing
63
American journal of agricultural economics
62
Working paper
61
Journal of fashion marketing and management
59
International journal of hospitality management
54
CESifo working papers
49
SpringerLink / Bücher
49
Applied economics
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
NBER Working Paper
45
Wirtschaftsrecht und Wirtschaftspolitik
45
Journal of travel and tourism marketing
41
The journal of consumer marketing
39
Health affairs : at the intersection of health, health care, and policy
38
International journal of consumer studies
38
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
38
Journal of air transport management
37
Journal of marketing theory and practice
34
The review of economics and statistics
34
American economic journal : a journal of the American Economic Association
33
Discussion paper
33
Journal of international consumer marketing
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Europäische Hochschulschriften / 5
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Economics letters
30
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
IZA Discussion Papers
29
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ECONIS (ZBW)
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1
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
2
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
3
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
4
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
5
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
6
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
7
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
8
Regulatory focus as a determinant of brand value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
9
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
10
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
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