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~isPartOf:"The journal of product & brand management"
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Subject
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
293
Markenführung
293
Brand image
244
Markenimage
244
Brand
174
Markenartikel
172
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Social web
57
Internet marketing
48
Online-Marketing
48
Luxury goods
36
Luxusgüter
36
Advertising effects
34
Werbewirkung
34
Emotion
33
Brand loyalty
32
Preismanagement
32
Pricing strategy
32
Marketing management
29
Marketingmanagement
28
Viral marketing
26
Virales Marketing
26
Markentreue
24
Social media
24
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Customer satisfaction
18
Kundenzufriedenheit
18
Vertrauen
18
Consumer behavior
17
Product quality
17
Produktqualität
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USA
17
Brand extension
16
Brand love
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English
406
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Henseler, Jörg
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
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The journal of product & brand management
Journal of business research : JBR
2,212
Journal of retailing and consumer services
1,959
SpringerLink / Bücher
1,700
European Journal of Marketing
953
International journal of consumer studies
785
International journal of hospitality management
739
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
572
Journal of Consumer Marketing
559
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
Management science : journal of the Institute for Operations Research and the Management Sciences
452
NBER Working Paper
428
Journal of marketing
425
Journal of marketing research : JMR
425
Springer eBook Collection
425
Asia Pacific journal of marketing and logistics
412
Journal of marketing management : MM
410
Marketing Intelligence & Planning
397
Europäische Hochschulschriften / 5
385
Journal of the Academy of Marketing Science
381
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Journal of marketing communications
369
The journal of brand management : an international journal
366
Springer eBook Collection / Business and Economics
360
Gabler Edition Wissenschaft
358
Journal of advertising research
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
342
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
Journal of business ethics : JOBE
331
Tourism management : research, policies, practice
328
Journal of retailing
322
Industrial marketing management : the international journal for industrial and high-tech firms
318
Cogent business & management
312
Journal of Product & Brand Management
303
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ECONIS (ZBW)
406
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1
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406
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1
Does
advertising
matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
2
Effects of promotional-based
advertising
on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
3
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
4
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
5
Can
advertising
creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
6
Brand implications of
advertising
products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
7
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
8
Co-branding strategy in cause-related
advertising
: the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
9
Making the brand appealing :
advertising
strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
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