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Consumer behaviour
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Brand management
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The journal of product & brand management
Journal of retailing and consumer services
1,313
Journal of business research : JBR
1,007
SpringerLink / Bücher
556
Industrial marketing management : the international journal for industrial and high-tech firms
496
Journal of retailing
411
International journal of hospitality management
347
European journal of operational research : EJOR
328
International journal of production economics
307
The international review of retail, distribution and consumer research
304
International journal of retail & distribution management
292
The service industries journal
260
The journal of services marketing
259
Management science : journal of the Institute for Operations Research and the Management Sciences
244
Electronic commerce research
231
The journal of business & industrial marketing
226
Journal of the Academy of Marketing Science
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Journal of strategic marketing
203
Journal of marketing
201
NBER working paper series
185
Journal of internet commerce
181
International journal of electronic marketing and retailing : IJEMR
179
Psychology & marketing
177
Asia Pacific journal of marketing and logistics
175
Cogent business & management
171
Springer eBook Collection
170
International journal of electronic customer relationship management : IJECRM
169
Gabler Edition Wissenschaft
166
International journal of business information systems : IJBIS
165
Journal of travel and tourism marketing
158
International journal of contemporary hospitality management
154
Journal of hospitality marketing & management
153
Tourism management : research, policies, practice
153
Information systems research : ISR
151
International journal of production research
151
Technological forecasting & social change : an international journal
148
European journal of marketing : EJM
147
Information systems and e-business management : ISeB
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
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ECONIS (ZBW)
143
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1
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Chandrashekaran, Rajesh
;
Suri, Rajneesh
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009570737
Saved in:
2
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
3
Determinants of prices in an online marketplace
DiRusso, David J.
;
Mudambi, Susan M.
;
Schuff, David
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 420-428
Persistent link: https://www.econbiz.de/10009313960
Saved in:
4
Online price dispersion : more than imperfect information
Petrescu, Maria
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 541-548
Persistent link: https://www.econbiz.de/10010217473
Saved in:
5
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
6
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
7
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
8
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
9
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
10
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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