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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
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111
Consumer behaviour
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Brand management
100
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The journal of product & brand management
Journal of business research : JBR
769
Journal of retailing and consumer services
740
SpringerLink / Bücher
485
Industrial marketing management : the international journal for industrial and high-tech firms
480
International journal of hospitality management
313
The journal of services marketing
236
The journal of business & industrial marketing
220
The service industries journal
212
Electronic commerce research
195
Journal of the Academy of Marketing Science
189
Journal of strategic marketing
182
European journal of operational research : EJOR
167
International journal of electronic customer relationship management : IJECRM
162
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
155
Journal of travel and tourism marketing
148
Gabler Edition Wissenschaft
146
International journal of production economics
145
International journal of business information systems : IJBIS
142
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Journal of retailing
140
Journal of marketing
138
Springer eBook Collection
138
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
135
Information systems and e-business management : ISeB
133
Journal of internet commerce
131
Tourism management : research, policies, practice
130
Asia Pacific journal of marketing and logistics
129
Cogent business & management
129
European Journal of Marketing
121
Journal of service research : JSR
121
Journal of Business & Industrial Marketing
120
Psychology & marketing
120
Technological forecasting & social change : an international journal
120
Springer eBook Collection / Business and Economics
119
International journal of electronic marketing and retailing : IJEMR
115
Information systems research : ISR
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Marketing intelligence & planning
113
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ECONIS (ZBW)
119
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1
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Chandrashekaran, Rajesh
;
Suri, Rajneesh
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009570737
Saved in:
2
Determinants of prices in an online marketplace
DiRusso, David J.
;
Mudambi, Susan M.
;
Schuff, David
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 420-428
Persistent link: https://www.econbiz.de/10009313960
Saved in:
3
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
4
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
5
Online price dispersion : more than imperfect information
Petrescu, Maria
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 541-548
Persistent link: https://www.econbiz.de/10010217473
Saved in:
6
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
7
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
8
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
9
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
10
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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