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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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"Name your price" : online auctions anf reference prices
Majid, Kashef A.; Bryant, Andrew; Rau, Pradeep A. - In: The journal of product & brand management 23 (2014) 6, pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
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Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos - In: The journal of product & brand management 25 (2016) 6, pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen; Hsu, Chiu-Ping - In: The journal of product & brand management 31 (2022) 8, pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467