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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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Brand management
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Brand image
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Dwivedi, Abhishek
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
2,025
Journal of retailing and consumer services
1,948
International journal of consumer studies
771
International journal of hospitality management
743
Psychology & marketing
662
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
519
NBER Working Paper
463
SpringerLink / Bücher
457
Journal of Consumer Marketing
413
European Journal of Marketing
408
Asia Pacific journal of marketing and logistics
396
Management science : journal of the Institute for Operations Research and the Management Sciences
363
The journal of brand management : an international journal
359
European journal of marketing : EJM
352
Journal of travel and tourism marketing
351
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Technological forecasting & social change : an international journal
334
Tourism management : research, policies, practice
328
Online Information Review
325
Journal of international consumer marketing
321
Journal of marketing management : MM
316
Journal of retailing
311
Journal of marketing communications
309
Cogent business & management
305
International journal of retail & distribution management
300
International Journal of Retail & Distribution Management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of fashion marketing and management
296
Marketing letters : a journal of research in marketing
296
Journal of marketing
295
The international review of retail, distribution and consumer research
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of business ethics : JOBE
288
Journal of the Academy of Marketing Science
287
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
285
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ECONIS (ZBW)
395
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395
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1
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
2
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
3
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
4
Consumer-brand relationships' development in the mobile
internet
market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the
internet
: a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
7
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
10
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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