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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
288
Markenführung
288
Brand image
243
Markenimage
243
Brand
173
Markenartikel
171
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Consumer behavior
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,122
Journal of retailing and consumer services
1,943
NBER working paper series
1,513
The Indian economic journal
1,274
Working paper / National Bureau of Economic Research, Inc.
1,260
The Indian journal of economics
1,178
NBER Working Paper
1,160
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
939
Working Papers / eSocialSciences
909
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
888
The Asian economic review : journal of the Indian Institute of Economics
799
International journal of consumer studies
775
International journal of hospitality management
749
Economic developments in India : quarterly update : analysis, reports, policy documents
741
Working paper
730
Discussion paper series / IZA
694
SpringerLink / Bücher
670
Psychology & marketing
669
Indian journal of agricultural economics
664
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
559
MPRA Paper
545
Economic affairs : quarterly journal of economics
501
Policy research working paper : WPS
490
Global business review
487
Technological forecasting & social change : an international journal
452
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of health economics
435
IZA Discussion Papers
421
IZA Discussion Paper
417
Asia Pacific journal of marketing and logistics
410
International journal of Indian culture and business management
406
Applied economics
390
Margin : quarterly journal of the National Council of Applied Economic Research
390
European Journal of Marketing
388
Praj̄nȧn : journal of social and management sciences
382
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ECONIS (ZBW)
399
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399
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1
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
2
Consumers' utilization of reference prices : the moderating role of involvement
Chandrashekaran, Rajesh
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10009519761
Saved in:
3
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
5
Exploring branding strategies of FMCG, services and durables brands : evidence from
India
Mann, Nikram Jit Singh
;
Kaur, Mandeep
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009731546
Saved in:
6
Brand trust : a cross-national validation in Germany,
India
, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
7
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
8
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
9
Fueling and cooling firestorms : how online community members enable and disable online negative e-WOM
Hancock, Tyler
;
Breazeale, Michael
;
Adams, Frank G.
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10013552957
Saved in:
10
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 359-368
Persistent link: https://www.econbiz.de/10009625050
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