Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Nonlinear pricing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
98
Relationship marketing
98
Social Web
56
Social web
56
Preismanagement
52
Pricing strategy
52
Internet marketing
46
Online-Marketing
46
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Marketing management
27
Marketingmanagement
26
Viral marketing
25
Virales Marketing
25
Markentreue
24
USA
24
Social media
23
United States
23
Personality psychology
20
Persönlichkeitspsychologie
20
Theorie
19
Theory
19
Confidence
18
Product quality
18
Produktqualität
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
more ...
less ...
Online availability
All
Undetermined
234
Free
11
Type of publication
All
Article
409
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
414
Aufsatz in Zeitschrift
414
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
414
Author
All
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
De Maeyer, Peter
3
Estelami, Hooman
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Chandrashekaran, Rajesh
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Grewal, Dhruv
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,036
Journal of retailing and consumer services
1,964
International journal of hospitality management
776
International journal of consumer studies
759
NBER working paper series
758
Psychology & marketing
663
Working paper / National Bureau of Economic Research, Inc.
634
NBER Working Paper
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Management science : journal of the Institute for Operations Research and the Management Sciences
518
European journal of operational research : EJOR
435
Asia Pacific journal of marketing and logistics
395
SpringerLink / Bücher
395
Journal of revenue and pricing management
381
Journal of marketing research : JMR
362
European journal of marketing : EJM
355
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of retailing
331
Economics letters
320
Journal of travel and tourism marketing
319
Tourism management : research, policies, practice
319
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of international consumer marketing
314
International journal of production economics
310
International journal of industrial organization
309
Journal of marketing management : MM
307
Marketing letters : a journal of research in marketing
307
Discussion paper / Centre for Economic Policy Research
306
Cogent business & management
298
Journal of marketing communications
296
Journal of marketing
294
International journal of retail & distribution management
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
414
Showing
1
-
10
of
414
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The flip side of drip pricing
Robbert, Thomas
;
Roth, Stefan
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 413-419
Persistent link: https://www.econbiz.de/10010429352
Saved in:
2
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
3
Effectiveness of measures assessing response to price information
Desmet, Pierre
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
Saved in:
4
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
5
How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam
;
Meng, Juan
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
Saved in:
6
Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
Saved in:
7
Price promotions and their effect upon reference prices
Lowe, Ben
;
Yee, Fanny Chan Fong
;
Yeow, Pamela
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
Saved in:
8
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
9
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
10
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
