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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
300
Markenführung
300
Brand image
252
Markenimage
252
Brand
177
Markenartikel
175
Beziehungsmarketing
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Relationship marketing
111
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Brand loyalty
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Emotion
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Marketingmanagement
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Viral marketing
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Confidence
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Customer satisfaction
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Online retailing
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Online-Handel
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Chandrashekaran, Rajesh
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
De Maeyer, Peter
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
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The journal of product & brand management
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,308
International journal of hospitality management
980
SpringerLink / Bücher
849
International journal of consumer studies
786
Psychology & marketing
719
NBER working paper series
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Industrial marketing management : the international journal for industrial and high-tech firms
587
European Journal of Marketing
583
Working paper / National Bureau of Economic Research, Inc.
566
Journal of retailing
552
NBER Working Paper
507
Management science : journal of the Institute for Operations Research and the Management Sciences
505
Asia Pacific journal of marketing and logistics
469
Tourism management : research, policies, practice
468
The service industries journal
456
Journal of travel and tourism marketing
445
Journal of Consumer Marketing
444
European journal of operational research : EJOR
439
The international review of retail, distribution and consumer research
437
International Journal of Retail & Distribution Management
436
Journal of marketing
435
European journal of marketing : EJM
430
Journal of the Academy of Marketing Science
429
The journal of services marketing
422
Journal of marketing research : JMR
418
International journal of retail & distribution management
417
International journal of production economics
408
Journal of marketing management : MM
404
The journal of brand management : an international journal
395
Journal of Services Marketing
382
International journal of contemporary hospitality management
372
Cogent business & management
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Technological forecasting & social change : an international journal
361
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Marketing intelligence & planning
347
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ECONIS (ZBW)
419
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419
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1
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
2
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
5
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
8
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
9
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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