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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
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Markenartikel
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Brand loyalty
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Kundenzufriedenheit
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Customer integration
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Emotion
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Social media
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Brand love
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Customer value
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Marketing management
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Marketingmanagement
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Viral marketing
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Brand co-creation
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Brand engagement
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Brand identification
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Brand experience
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Brand trust
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Guzman, Francisco
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Krystallis, Athanasios
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Thaweephan Leingpibul
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The journal of product & brand management
Journal of business research : JBR
672
Journal of retailing and consumer services
592
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
588
International journal of productivity and quality management : IJPQM
482
The TQM journal : the international review of organizational improvement
457
SpringerLink / Bücher
426
International journal of quality & reliability management
421
Industrial marketing management : the international journal for industrial and high-tech firms
418
International journal of production research
392
International journal of hospitality management
302
Total quality management & business excellence
280
International journal of production economics
255
The journal of services marketing
231
The service industries journal
211
The journal of business & industrial marketing
198
International journal of six sigma and competitive advantage : IJSSCA
186
Quality management journal : QMJ
185
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
172
European journal of operational research : EJOR
161
International journal of electronic customer relationship management : IJECRM
144
Gabler Edition Wissenschaft
141
Cogent business & management
136
International journal of contemporary hospitality management
135
Journal of marketing
128
International journal of services and operations management
123
Journal of hospitality marketing & management
123
Tourism management : research, policies, practice
122
Journal of service research : JSR
119
Journal of travel and tourism marketing
119
International journal of quality and service sciences
114
Asia Pacific journal of marketing and logistics
110
Journal of service management
109
The journal of brand management : an international journal
109
Marketing intelligence & planning
108
Journal of retailing
105
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Service business
99
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ECONIS (ZBW)
111
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1
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111
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1
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
2
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
3
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
4
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
5
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
6
The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
Saved in:
7
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
8
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
9
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
10
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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