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Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
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172
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Customer satisfaction
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
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Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
2
Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
2
Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
1,983
Journal of retailing and consumer services
1,930
SpringerLink / Bücher
1,788
International journal of consumer studies
764
International journal of hospitality management
727
Psychology & marketing
662
NBER working paper series
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
531
NBER Working Paper
443
Springer eBook Collection
399
Asia Pacific journal of marketing and logistics
392
Springer eBook Collection / Business and Economics
372
Gabler Edition Wissenschaft
371
European journal of marketing : EJM
353
The journal of brand management : an international journal
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Tourism management : research, policies, practice
315
Europäische Hochschulschriften / 5
314
Journal of marketing management : MM
307
Journal of retailing
304
Cogent business & management
297
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
293
Research
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
266
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ECONIS (ZBW)
392
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1
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
4
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
8
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
9
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
10
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin
;
Koo, Dong-Mo
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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