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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene; Sharma, Piyush; Kingshott, Russel PJ; … - In: The journal of product & brand management 31 (2022) 6, pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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Peak-end pizza : prices delay evaluations of quality
Just, David; Sigirci, Ozge; Wansink, Brian - In: The journal of product & brand management 24 (2015) 7, pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
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Determinants of extended warranty prices for consumer durables
Estelami, Hooman; De Maeyer, Peter; Estelami, Nicholas - In: The journal of product & brand management 25 (2016) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10011616261
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The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10011666476