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Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
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45
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Luxury goods
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Luxusgüter
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Advertising effects
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Emotion
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Werbewirkung
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Brand loyalty
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Preismanagement
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Marketingmanagement
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
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Consumer behavior
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
2,010
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
725
Psychology & marketing
658
NBER working paper series
582
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
515
NBER Working Paper
443
Asia Pacific journal of marketing and logistics
391
Management science : journal of the Institute for Operations Research and the Management Sciences
382
SpringerLink / Bücher
369
The journal of brand management : an international journal
356
European journal of marketing : EJM
350
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing management : MM
307
Journal of retailing
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Cogent business & management
298
Journal of marketing
296
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
294
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
290
Technological forecasting & social change : an international journal
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of the Academy of Marketing Science
268
Journal of economic psychology : research in economic psychology and behavioral economics
267
Journal of business ethics : JOBE
263
International journal of contemporary hospitality management
261
The journal of services marketing
260
Discussion paper / Centre for Economic Policy Research
252
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ECONIS (ZBW)
393
Showing
1
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393
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1
Optimal pricing for the growth of innovations with direct network externalities : an agent-based approach
Nejad, Mohammad G.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10009745798
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
4
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
8
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
9
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
10
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin
;
Koo, Dong-Mo
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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