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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-341
Persistent link: https://www.econbiz.de/10010011433
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
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Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George; Wiedmann, Klaus-Peter - In: The journal of product & brand management 31 (2022) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
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Special issue: luxury marketing and branding
Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022
Persistent link: https://www.econbiz.de/10013164373