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Why pays the price for loyalty? : the role of self-consciousness
Long Tolbert, Sylvia; Kohli, Chiranjeev; Suri, Rajneesh - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422952
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Price promotions and their effect upon reference prices
Lowe, Ben; Yee, Fanny Chan Fong; Yeow, Pamela - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
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Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek; Dash, Satya Bhusan; Cyr, Dianne J. - In: The journal of product & brand management 23 (2014) 4/5, pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.; Ahmed, Zafar U.; Yammout, Dina - In: The journal of product & brand management 23 (2014) 4/5, pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James - In: The journal of product & brand management 23 (2014) 4/5, pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
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Perceived fit and deal framing : the moderating effect of perceived fit on sales promotions in line and brand extensions
Shen, Feng - In: The journal of product & brand management 23 (2014) 4/5, pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
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Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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"Natural" labeling and consumers' sentimental pastoral notion
Amos, Clinton; Pentina, Iryna; Hawkins, Timothy G.; … - In: The journal of product & brand management 23 (2014) 4/5, pp. 268-281
Persistent link: https://www.econbiz.de/10010422975
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Profiling behavioral pricing research in marketing
Somervuori, Outi - In: The journal of product & brand management 23 (2014) 6, pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344