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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
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111
Brand management
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Consumer behaviour
97
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The journal of product & brand management
Journal of business research : JBR
685
Journal of retailing and consumer services
596
SpringerLink / Bücher
532
European journal of operational research : EJOR
508
Industrial marketing management : the international journal for industrial and high-tech firms
452
International journal of production research
302
Transportation research / E : an international journal
288
International journal of hospitality management
282
International journal of production economics
249
The journal of services marketing
225
The journal of business & industrial marketing
207
International journal of logistics : research and applications
195
The service industries journal
189
Journal of strategic marketing
170
Gabler Edition Wissenschaft
165
Journal of the Academy of Marketing Science
164
Logistics
146
International journal of electronic customer relationship management : IJECRM
142
International journal of logistics systems and management
141
Computers & operations research : and their applications to problems of world concern ; an international journal
138
Springer eBook Collection
134
International journal of contemporary hospitality management
126
Journal of marketing
124
Springer eBook Collection / Business and Economics
121
Technological forecasting & social change : an international journal
121
The international journal of logistics management
121
Asia Pacific journal of marketing and logistics
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Tourism management : research, policies, practice
117
Journal of hospitality marketing & management
116
Cogent business & management
114
Europäische Hochschulschriften / 5
113
The journal of brand management : an international journal
107
Journal of service management
106
European research studies
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
104
Psychology & marketing
101
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ECONIS (ZBW)
111
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1
Adding value to insurance products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
2
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
3
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
4
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
9
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
10
The relationship between customer value and pricing strategies : an empirical test
Codini, Anna
;
Saccani, Nicola
;
Sicco, Alessandro
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009685935
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