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~isPartOf:"The journal of product & brand management"
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Brand image
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Brand management
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Markenartikel
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De Chernatony, Leslie
4
Buil, Isabel
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Chernatony, Leslie de
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Wallace, Elaine
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Montaner, Teresa
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Suvatjis, Jean
2
Veloutsou, Cleopatra
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Augusto, Mário Gomes
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Christodoulides, Geoge
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Christodoulides, George
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Halikias, John
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Halikias, John G.
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Ruane, Lorna
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The journal of product & brand management
Journal of business research : JBR
23
Journal of marketing management : MM
18
European Journal of Marketing
17
European journal of marketing : EJM
15
Journal of Product & Brand Management
13
The service industries journal
12
Journal of Business Research
8
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Services Marketing
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
Retail and Distribution Management
2
The journal of consumer marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
3
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
4
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
5
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
6
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
Assessing the six-station corporate identity model: a polymorphic model
Suvatjis, Jean
;
Chernatony, Leslie de
;
Halikias, John
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-167
Persistent link: https://www.econbiz.de/10009974281
Saved in:
8
A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, George
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10010138850
Saved in:
9
Consumer response to gift promotions
Montaner, Teresa
;
Chernatony, Leslie de
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-111
Persistent link: https://www.econbiz.de/10008929977
Saved in:
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