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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
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Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong; Jung, Sojin - In: The journal of product & brand management 31 (2022) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
O'Reilly, Kelley; Mumuni, Alhassan G.; Newell, Stephen J.; … - In: The journal of product & brand management 26 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011808392
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The importance of meeting price expectations : linking price to service quality
Toncar, Mark F.; Alon, Ilan; Misati, Everlyne - In: The journal of product & brand management 19 (2010) 4, pp. 295-305
Persistent link: https://www.econbiz.de/10008658570
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What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Klaus, Philipp - In: The journal of product & brand management 31 (2022) 3, pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
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Empirical test of a new product evolutionary cycle
Lau, Eddy W. T. - In: The journal of product & brand management 23 (2014) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10010358990
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Pricing risky services : preference and quality considerations
Allred, Anthony; Valentin, Erhard K.; Chakraborty, Goutam - In: The journal of product & brand management 19 (2010) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10003963607
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Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
Yan, Ruiliang; Wang, John - In: The journal of product & brand management 19 (2010) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10003963611