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Consumer behaviour
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Guzman, Francisco
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The journal of product & brand management
Journal of business research : JBR
3,146
Journal of retailing and consumer services
2,099
SpringerLink / Bücher
1,101
International journal of hospitality management
1,008
NBER working paper series
880
Industrial marketing management : the international journal for industrial and high-tech firms
828
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808
International journal of consumer studies
774
Psychology & marketing
707
NBER Working Paper
672
Cogent business & management
608
European Journal of Marketing
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
532
European journal of marketing : EJM
507
Journal of business ethics : JOBE
507
Technological forecasting & social change : an international journal
469
Journal of strategic marketing
468
Journal of the Academy of Marketing Science
466
Asia Pacific journal of marketing and logistics
465
Journal of marketing management : MM
457
Journal of marketing
453
Benchmarking: An International Journal
451
Europäische Hochschulschriften / 5
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Journal of Consumer Marketing
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Tourism management : research, policies, practice
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The journal of brand management : an international journal
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Journal of marketing research : JMR
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The service industries journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Strategic management journal
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Gabler Edition Wissenschaft
385
International journal of contemporary hospitality management
383
Discussion paper / Centre for Economic Policy Research
381
Journal of travel and tourism marketing
381
Journal of marketing communications
378
The journal of services marketing
377
International journal of production economics
369
Marketing intelligence & planning
367
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ECONIS (ZBW)
423
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1
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
2
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
5
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
8
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
9
How customer and product orientations shape political brands
Bigi, Alessandro
;
Treen, Emily
;
Bal, Anjali
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
Saved in:
10
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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